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MUSIC INDUSTRY VETERAN TO CONTINUE THE ACADEMY'S DIGITAL GROWTH AND DRIVE INNOVATION ACROSS PLATFORMS
SANTA MONICA, CALIF. (MARCH 6, 2019) — The Recording
Academy™ today announced the appointment of Lisa Farris as Chief
Digital Officer, effective Feb. 25, 2019. Reporting to Academy
President/CEO Neil Portnow, Farris will be responsible for evolving the
organization's digital media platforms and supporting its mission
through omni-channel strategies and execution. She is tasked with
transforming and innovating digital experiences, while keeping the
Recording Academy attuned to the changing media landscape. Farris will
lead the Digital Media team responsible for audience growth, product
strategy and development, content strategy, production distribution, and
data analytics.
"Lisa is a leading digital innovator who recognizes the Recording
Academy has incredible opportunities to inform and inspire music fans
through new products and platforms, and we're very fortunate to have
someone with her depth of experience and far-sighted perspectives on the
industry join our team." said Portnow. "Technology is a fantastic
enabler, and Lisa knows that understanding and connecting with music
audiences through iconic brands such as the Recording Academy and GRAMMY
Awards® is the true differentiator."
In collaboration with the Recording Academy's leadership team, Farris
will build upon the foundational elements of the organization that
support all music creators, while connecting music audiences and
stakeholders across digital platforms. Under Farris's leadership, the
Digital Media team will continue forging relationships with technology
partners to further drive innovation and improve experiences across all
digital touchpoints.
"Given the continued pace of digital disruption in music, with more
than 88 percent of non-radio music in the U.S. being consumed digitally,
coupled with the way creators leverage technology to make music,
digital sits at the core of almost everything we touch," said Farris.
"Through digital advances, we have an opportunity to heighten the vital
work we do supporting all music professionals, while strengthening the
Recording Academy's digital ecosystem and building upon the incredible
work it provides through advocacy, its charities MusiCares® and the GRAMMY Museum®, and of course, the annual GRAMMY Awards."
Farris brings two decades of experience in digital media, innovation,
and market development. She has established a reputation for leveraging
technology to advance businesses and enhance audience experiences.
Prior to joining the Recording Academy, Farris served as chief digital
& brand officer for MetricVision; co-founder of Get This, a
technology that leveraged audio recognition to shop video entertainment;
chief marketing officer for Move Inc.; senior vice president of
strategic marketing at Universal Music Group's eLabs; and vice president
of strategic marketing & new media at MCA Records. She also mentors
entrepreneurship students at Loyola Marymount University and advises a
summer financial literacy program there that is taught by the
University's students to high school pupils.
ABOUT THE RECORDING ACADEMY
The Recording Academy represents the voices of performers, songwriters,
producers, engineers, and all music professionals. Dedicated to ensuring
the recording arts remain a thriving part of our shared cultural
heritage, the Academy honors music's history while investing in its
future through the GRAMMY Museum, advocates on behalf of music creators,
supports music people in times of need through MusiCares, and
celebrates artistic excellence through the GRAMMY Awards—music's only
peer-recognized accolade and highest achievement. As the world's leading
society of music professionals, we work year-round to foster a more
inspiring world for creators.
