“It’s about time you got familiar with the Vancouver rapper who is on his way to becoming one of the biggest rap exports from Canada.” – Noisey
“SonReal’s unique, developed flow allows him to lay out his style of everyman rap successfully.” – The Source
“As always, SonReal’s writing crowd-pleasing hip hop, but The Name EP reveals how good he is at it.” – UnsungSundays
26 May 2017 (TORONTO, ON) – West Coast-based Canadian star, SonReal blurs lines between rap, pop, and R&B with ace songwriting instincts and a soulful verve. Taking in the sights and sounds of the world’s most populous country, SonReal feels at home in Chinese culture in the video for latest single “Potential” available to buy/stream today via Black Box Recording / Universal Music Canada, the country’s leading music company.
An emotional, inspirational track with a soaring melody, “Potential” is a motivational anthem about searching for your true self and achieving all you can. Premiered by The Boombox, “Potential” finds SonReal shooting hoops and leading dances with the locals in Hong Kong, Guangzhou, and Shenzen, crafting his message for a global audience.
After years of building a huge fanbase to the tune of 37 million Spotify streams and 26 million YouTube views, SonReal announces One Long Dream, his upcoming debut album. Building upon the momentum from the popular “Can I Get A Witness?”, which dominated radio entering Top 15 at Top 40 and going on to sell platinum in Canada, One Long Dream will expose SonReal to a hungry Canadian audience. Born in British Columbia and based in Vancouver, the multi-talented emcee has 6 nominations at the Juno Awards, 11 nominations and 1 win at the iHeart Radio MuchMusic Video Awards, and received the SOCAN Urban Music Award in 2017 for “Can I Get a Witness”. He has headlined numerous tours in the US and Canada and most recently opened for Jon Bellion on his sold out North American tour. Featuring production from Kenneth “Babyface” Edmonds, Rahki (Kendrick, YG, Schoolboy Q), DJ Kahlil (Dr Dre, Anderson Paak, Eminem) and others, One Long Dream will hit stores later this year.
About Black Box Music:
Black Box Music is a record label, artist management and music publishing company based in Toronto, Canada. Their eclectic roster includes the likes of SonReal, Classified, The Glorious Sons, Lyon, production duo Blaq Tuxedo, songwriter Lisa Scinta and more.
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