ABC Wins Australia’s Vote

Last night ABC provided the most watched and listened to election coverage across the nation.
More Australians watched the ABC’s election coverage than any other network. Australia Votes 2013 achieved a combined metro and regional reach of 5.3 million viewers on ABC1 and ABC News 24 and an average audience of 1.5 million nationally.
Across the duration of the campaign, more than 10 million voters (aged 18+) watched the ABC’s coverage on television.
ABC Online had over 60 million visits with more than 2.7 million plays of video and audio relating to campaign coverage.
ABC’s Vote Compass had more than 1.3 million responses confirming its place as the largest survey of voter attitudes that has ever been undertaken in Australia.
Across ABC Radio audiences had the choice of the most comprehensive, in-depth analysis and local coverage available anywhere in Australia.

ABC TV – Election night
  • Australia Votes 2013 election coverage  (The Final Hour, Election Night & Election Wrap) achieved a combined metro and regional reach of 5.3 million Australians on ABC1 and ABC News 24.
  • Across ABC1 and ABC News 24, Australia Votes 2013 : Election Night (6-11pm AEST) won the election coverage with a combined metro and regional average audience of 1.5 million.
  • Across ABC1 and ABC News 24, quarter hour average audience peaked at 1.8 million.
ABC News 24 – Election day
  • ABC News 24 provided rolling election coverage from 6am AEST.  Across the day, ABC News 24 achieved a combined metro and regional reach of 3.3 million views.
  • ABC News 24 achieved its highest ever 5 City Metro primetime share, with a total TV share of 6.6%.  The channel also achieved its highest ever Regional primetime share, with a total TV share of 5.0% (ex WA).
 Online Audiences – Election Day
  •  2 million visitors to ABC Online
  • 3 million visits & 13.8 million page views to ABC Online
    • Visits peaked to ABC Online between 9-10pm (314,000)
    • 1.4 million visitors to ABC News & Current Affairs – more than double that of the 2010 Election
    • 47% of visits to the ABC News website yesterday were from mobile devices.
    • There were a record 156,000 plays of ABC News 24 (including International viewers)
Source: OzTAM & RegionalTAM overnight data; reach based on 5 minute consecutive viewing
Note: Regional includes QLD, NNSW, SNSW, VIC, TAS & WA
Source: Webtrends
*Please note that this information is based on preliminary overnight data. Program start and end times may change*

8 September 2013


Media contact:
Sally Cray - ABC Communications
0419 978 390
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