June 23 2016 - Social augmented reality company, VNTANA, today announced the creation of the first interactive hologram karaoke fan experience to go on tour with multiple-GRAMMY® Award-winning singer and songwriter Rob Thomas. As a part of the tour’s VIP Package, fans can select one of three songs to perform as a hologram duet with Thomas’ hologram, including the new single, Pieces from Thomas’ 3rd solo album THE GREAT UNKNOWN as well as other favorites One Shot and This is How A Heart Breaks.
Fan engagement is a key component in music culture and essential for artists to help create personal experiences for their fans, however, accessibility to artists has recently raised concerns and challenged artists to come up with new ways to engage with fans. Rob was keen to continue to offer his fans a one-on-one experience, and worked with VNTANA to create a virtual meet and greet that still offered close engagement.
What can fans expect to see during their HOLLAGRAM karaoke experience?
- Fans stand in front of VNTANA’s custom display and within seconds see their own hologram LIVE next to Rob Thomas’ hologram.
- As they both appear “on stage,” Thomas’ charismatic hologram invites them to sing a duet with him.
- After the hologram performance is done, each fan will receive a video of the experience that they can immediately share with friends and family on social media.
"Futuristic Karaoke! I always love to experiment with new technology and this is like nothing I've ever seen before,” said Thomas. “It’s going to be very cool and I’m excited for the fans to check it out.”
VNTANA wanted to use their technology to build something for Rob that allowed him to directly engage with fans in a way that has never been done before. “Rob and his team are always at the forefront of emerging technology, looking for ways to provide fans with one-of-kind intimate experiences,” said Ashley Crowder, CEO and Co-Founder of VNTANA. “Rob’s electrifying personality is a perfect fit with our technology and helped inspire us to create this unique experience.”
Thomas will be co-headlining his North American tour this summer with Counting Crows. The tour will kick off in West Palm Beach, FL on July 22nd, and wraps up in Nashville, TN on Sept. 30th. VIP Packages to experience the HOLLAGRAM Karaoke are available now at http://robthomasmusic.com/events.
VNTANA is the leader in social augmented reality; creating sharable experiences through its interactive hologram technology. From holographic photo opportunities with your favorite celebrity to gesture controlled drone piloting, VNTANA has built the first and only interactive hologram system with social media integration and data collection capabilities that provide measurable return on investment. VNTANA’s technology has been used by many Fortune 500 brands including Pepsi, Microsoft, Intel, Mercedes-Benz, and is applicable globally across multiple industries including advertising, retail, sports, automotive and education. VNTANA is headquartered in Los Angeles, CA. Visit www.VNTANA.com or follow us @VNTANAlive.
ABOUT ROB THOMAS
Rob Thomas is one of modern music’s most compelling and commercially successful artists. For 20 years, he has been the front man and primary composer for Matchbox Twenty, leading the quintet to multi-platinum success over the course of four albums and a string of No. 1 hits that include “Push,” “3AM,” and “Bent” to name a few. Thomas recently released his 3rd solo album, “The Great Unknown” the follow up to 2005’s platinum-certified No. 1 album “…Something To Be” and 2009’s “cradlesong”. Thomas made history with “…Something to Be” as being the first album by a male artist from a rock or pop group to debut at No. 1 on the Billboard 200. Smooth”, Thomas’ collaboration with Santana was recently named the top all-time track on Billboard's Adult Pop Songs radio airplay chart, the #2 Pop song of all time and the #1 song of the rock-era by Billboard.