NEW VIDEO FOR “ELECTRIC LOVE” PREMIERE ON PEOPLE.COM
Ryder to kick-off festival season headlining CBC Music Fest on May 2713 April 2017 (TORONTO, ON) – Multi-award winning songstress, Serena Ryder will release of her new record, UTOPIA, on May 26 via Serenader Source/Universal Music Canada, the country’s leading music company. The lead single “Electric Love” hits radio waves today and you can view the flashy new video that premiered on people.com. The track will be available to download and stream tomorrow and fans can pre-order the album and limited edition bundles here.
“Electric Love is a song about feeling the magnetic energy between two people.” Serena describes, “It goes beyond race, religion and sexual identity. Whether you like it or not, the force is out of your control and it’s up to the individuals to decide if they should to act on it or not…but I would.”
For this new album, Ryder was inspired by the Cherokee parable of the Two Wolves. The story states we all have a fight inside us between good and evil, light and dark; the “two wolves.” Ryder found personal resonance in this duality and during the songwriting process explored both sides to create a balance, her UTOPIA.
“I found in a lot of the songs there was that dynamic when I looked back,” Ryder reflects. “So many people, when they put out a record, it’s all dark or it’s all light and happy. But on this record there’s a lot of juxtaposition of both those things – the light and the dark. I was wondering what if you married the two. “
Ryder’s genre-defying songwriting is showcased on UTOPIA. She has found the fine balance of blending her singer-songwriter sensibilities, her rock intuition while effortlessly lacing in the undeniable catchiness of what makes a song pop.
UTOPIA follows the critical and commercial hit, Harmony (double platinum certified). Harmony produced the unstoppable, triple-platinum single, “Stompa” and platinum, “What I wouldn’t Do” and garnered three Juno Awards plus a 2014 MuchMusic Video Award. Ryder was also awarded a 2014 Canadian Screen Award for Achievement in Music for her original song for “It’s No Mistake” from the movie The Right Kind of Wrong.
Serena Ryder and her band will perform at multiple festival dates this summer, including CBC Music Fest on May 27 in Toronto with a headlining tour to come this fall. For full list of tour dates, please visit serenryder.com.
- Got Your Number
- Electric Love
- Me and You
- Killing Time
- Ice Age
- Wild and Free
- It’s No Mistake
- Saying Hello
- Fire Escape
- The Flame