IRON MAIDEN: LEGACY OF THE BEAST LAUNCHES TODAY

Vancouver, Canada – July 5th, 2016. The wait is over! Metal and RPG gaming fans can now download Iron Maiden: Legacy of the Beast, the action-packed, free-to-play mobile game where players take on the role of the band’s iconic mascot, Eddie. Available from today for iOS and Android devices, the teams at Nodding Frog, 50cc Games and Roadhouse Interactive have created a new and unique gaming experience in close collaboration with the band and its management team, Phantom Music Management.

The game is set in a visually stunning universe, comprised of an ever expanding series of worlds derived from Iron Maiden's music and art. Fans of the band and RPG gamers alike will battle and strategize as Eddie and his allies. Inspired by themes from the songs, and set against a powerful and atmospheric Maiden soundtrack, players will journey on epic quests to reclaim the shards of Eddie’s shattered soul as he faces his most challenging adversaries. James Hursthouse, CEO of Roadhouse Interactive comments, “As a lifelong Maiden fan, I am exceptionally proud of Legacy of the Beast and excited to launch it globally. It has been a privilege to work so closely with Maiden and their management. With this game I believe that we have created an outstanding, authentic RPG experience to appeal to all mobile gamers, including those discovering the band for the first time.”

Steve Harris, Bassist and founder member of Iron Maiden comments, “We've always wanted to make a quality Maiden mobile game as we think the combination of Eddie and the music is so well suited - and it’s a great way to get our music out to a new audience! When the opportunity arose to make a mobile game which our fans, along with hopefully a lot of the gaming community, can play pretty well anywhere in the world, and download for free at that, we jumped at it. The whole band visited Roadhouse while touring through Vancouver back in April and we were so impressed by the creativity, enthusiasm and passion of the team there. Visually, the worlds and character designs do us proud and the music just ties it all together.”
Llexi Leon, Interactive Director of Phantom Music Management adds, “Eddie is constantly evolving; he’s a globally recognizable character that resonates with fans of all ages, and has taken on a life of his own beyond the album covers where he first appeared. This game gives players a chance to step into Eddie’s world and experience an odyssey across space and time. In this incredible RPG adventure, we’re able to explore the origins of Eddie’s power and test the limit of his abilities, bringing new mechanics to the mobile RPG genre, and creating a truly unique gaming experience for everyone to enjoy."

In Iron Maiden: Legacy of the Beast, players control Eddie’s destiny across a spectacularly diverse array of worlds by traveling through time in captivating 3D environments. Eddie appears in many forms, each a part of Iron Maiden’s rich history, and each with a set of special powers and abilities.

Visit www.roadhouseinteractive.com for more information.

About 50cc Games:

50cc is a 21st-century gaming collective focused on delivering IP innovation in mobile games. The company was founded in 2014 by Gavin Shackell, Will Moore and Jon Link, who between them have close to a century of senior management experience in the entertainment sector. The team has led projects for global brands including, The Rolling Stones, David Bowie, Coldplay, Iron Maiden, Universal Music Group, Def Jam Enterprises, Live Nation, London 2012 Olympics and the BBC. 50cc recognizes that IP holders from the worlds of music, film, television and sport want to engage with their audiences in new and immersive ways. The company is carving a niche as leaders in the creation and financing of compelling new mobile gaming IP with some of the biggest names in entertainment.

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